01

SAP Garden App Advertisement - SAP x Red Bull x FC Bayern x DPS

A mobile app commercial video to showcase the unique sustainable solution to the stakeholders and potential users

PROJECT OVERVIEW:

The video was produced as a promotion video of the mobile application that we developed for the highly anticipated multifunctional sports arena SAP Garden in Munich. Our digital solution intends to motivate sports fans to find the most sustainable and intelligent way to and from the SAP garden. Subsequently, this video demonstrate our concept and the minimum viable product to the stakeholders (SAP, Red Bull, FC Bayern Basketball) and the future users of the SAP Garden app.

And as the final words in the video indicated, the main message that we want to communicate is: "Whatever your ambition, whatever your drive, whatever you're chasing, sustainability is everywhere!" And our tested digital solution might bring the sports world one step closer to the greener future 🌿

Deliverables:
No items found.
Hypothesis:
Value Propostions:
Example User Story:
More information and final deliverables will be uploaded as the project progresses.
Preliminary Research:
Personas:
Problem Statement:

SELECTED PHOTOS:

No items found.

DESIGN PROCESS:

Focus of UX:

Findings:

User Testing:

Design Solutions:

Design Exploration:

Wireframes:

Digital Wireframes:

HIGH-FIDELITY PROTOTYPE:

Visual Design:

PROTOTYPE HIGHLIGHTS:

No items found.